UPI-first checkout
One-tap UPI, cards, netbanking and cash on delivery — built for how India actually pays.
Launching soon · भारत
अपना.भारतapna.bharat — India's own ecommerce portal
A swadeshi marketplace built for Bharat — local sellers, artisans and MSMEs meeting shoppers across 19,000+ pin codes, with UPI-first checkout, fair pricing and bilingual shopping in Hindi and English.
- 19,000+
- Pin codes
- 28
- States & UTs
- 0%
- Listing fee, year one
Doors open in
The first phase of the अपना.भारत marketplace goes live on .
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Why apna.bharat
Every decision is made for Indian buyers and Indian sellers first.
Swadeshi sellers
Verified local shops, artisans, weavers, farmer groups and MSMEs from every state.
Pan-India delivery
19,000+ pin codes covered with same-state express and transparent tracking.
Bilingual by design
Shop in Hindi or English, with more Indian languages rolling out after launch.
Fair, honest pricing
No hidden commissions for sellers, no inflated MRP games for buyers.
Easy returns
7-day no-questions returns and instant refunds straight back to your UPI ID.
Categories at launch
- Handloom & Sarees
- Electronics
- Home & Kitchen
- Ayurveda & Wellness
- Groceries & Spices
- Fashion
- Handicrafts
- Books & Stationery
Sell on apna.bharat
Shops, artisans, weavers, farmer groups and MSMEs — get onboarding support, free product photography guidance and zero listing fees for your first year.
Ecommerce insights for Bharat
Practical guides for shopping made-in-India products, selling online and building trust in Indian ecommerce.
Shopping guide7 min read
A guide to made-in-India online shopping
A clear checklist for finding authentic Indian products, checking quality and making every online purchase more meaningful.
Read articleSeller guide8 min read
Ecommerce guide for Indian MSMEs
The essential foundations local sellers need to launch online, earn customer trust and grow without losing control of their margins.
Read articleEcommerce insights6 min read
Why UPI-first checkout matters
How a well-designed UPI checkout reduces friction for buyers while giving sellers a simple, transparent payment experience.
Read articleFrequently asked questions
What is apna.bharat (अपना.भारत)?+
apna.bharat, also written as अपना.भारत or Apna Bharat, is an India-first ecommerce portal connecting local sellers, artisans and MSMEs with shoppers across the country.
When is अपना.भारत launching?+
The marketplace opens in phases through 2026. Early access members get first entry, launch-day offers and priority seller onboarding.
Can I sell on अपना.भारत?+
Yes. Sellers, artisans, farmer groups and MSMEs can register for the waitlist now and get onboarding support with zero listing fees for the first year.
Is अपना.भारत available in Hindi?+
Yes. The portal is built bilingual from day one, with Hindi and English on launch and more Indian languages soon after.